Texstar named Official Partner to CE Dealer Team in new multi-year partnership
Texstar has been named Official Partner to CE Dealer Team by Volvo Construction Equipment in a new long-term cooperation to the ground-breaking FIA World Rallycross Championship programme.
The innovative Swedish clothing brand designs and produces lightweight work clothing and corporate clothing for women and men through a sustainable process.
“Texstar is one of very few clothing brands in the world that design and produce work wear for both women and men with uncompromising fit and design. Equality, design and functionality are the core values of our brand, and we look forward to keep pushing boundaries together with CE Dealer Team for a more sustainable and diverse motorsport world,” said Mats Ågren, CEO of Texstar.
All employees CE Dealer Team, from drivers to mechanics and engineers, will wear Texstar products while preparing the 100% electric PWR RX1e race cars during the demanding FIA World Rallycross Championship events, no matter the weather or conditions.
“As we enter our second year of the FIA World Rallycross Championship in an expanded and global calendar, the demands on all parts of our operation are higher than ever. Texstar will be a key partner to us with their no-compromise approach regarding equality, sustainability and functionality of apparel and we are delighted to welcome them onboard,” said Jussi Pinomäki, Team Manager of CE Dealer Team.
The edge-of-the-seat 2023 FIA World RX season continues on July 1-2 at Höljes in Sweden.
Media contact information
Johan Meissner
CE Dealer Team
+46(0)70 241 3234
media@pwrgrp.com
About CE Dealer Team by Volvo Construction Equipment
CE Dealer Team was founded in 2022 by the PWR Group in cooperation with Volvo Construction Equipment and its partners. The core goal of the rallycross programme is to drive the shift to improved sustainability and diversity in society and highlight the excitement that a move to an electric future offers. CE Dealer Team is run with support from independent dealers of Volvo Construction Equipment, along with several prominent industrial partners, who together share a commitment to leading a sustainable future, both on track and off.
About Texstar
Texstar is a Swedish company with headquarters in Norrtälje, Sweden. Our warehouse is located here as well as our development office. We that create Texstar garments have a long and thorough knowledge of clothing, materials and design. Therefore, we know how to make clothes that will feel new and comfortable and at the same time exciting to wear.
About FIA World Rallycross Championship
The FIA World Rallycross Championship is one of six official World Championship in motorsport alongside Formula 1 and World Rally Championship. The championship runs on seven venues across Europe, Africa, and Asia. Rallycross is a combination of rallying and circuit racing. It is head-to-head short, sharp races on mixed surfaces (dirt and asphalt) contained within amphitheatre venues. In the headlining FIA World Rallycross Championship, high-profile drivers are equipped with fully electric RX1 cars producing over 600bhp and the ability to accelerate from 0-100km/h in less than two seconds – faster than a Formula 1 car.
